Creating new great products isn’t the hardest challenge. Its when you take an already great product and is tasked to make it even better. Beat the traffic was a top five traffic app produced by The Weather Network. Beat the traffic was already on the mobile platforms as a popular app. However, the UI was dated and needed a redesign and there was a need to expanded features. Since mobile traveler apps have started to arrive on mobile devices and used more frequently as a GPS device while driving.
There was a lot of opportunity to grow and innovate. One area that seemed to be obvious was merging weather condition reporting while you drive. The Weather Network had cameras across Canada in major cities to cover traffic conditions. We were looking at opportunities to combine technologies with a company that specializes in a new technology that allows real time reporting of actual weather and road conditions.
The first step was streamlining an already established app. It's UI was dated and needed an updating. It was several generations of UI designs behind the industry. My role on the mobile design was to help harmonize the platforms and help streamline a more simple and clean UX experience for users.
A lot of time was spent overlooking analytical data to find insights on what users use most and value most. Our goal was to drill down to exactly what users want and how to give it to them in the most direct way.
While helping lead the design team in streamlining the UX and modernizing the UI of Beat the Traffic App. I was tasked with designing an in car UI and crafting a in car experience for the app. Dash apps are new and I had to make a interface and experience that was both familiar but also meet and satisfy legal restrictions that come with in car apps.
In car apps are limited to single touch interactions. We also needed to produces a UX that was simple. Users needed to use both voice integration and touch integration to allow users to focus on driving first. But still effortlessly receive travel and turn by turn information as they need it.
Aside from developing a familiar flow that users are accustomed to on a GPS service while driving. We worked to seamlessly integrate new features and services. One was taking weather data we received from our partners and cross referenced it with our traffic data to paint a much more accurate and safe trip plans for our users.
Apps had not offered any rerouting features. Which was something we were actively innovating. Upon detection of traffic delays or extreme weather conditions. Users were prompted to select a new route. While the user focused on the road. The app focused on finding the fastest safest route.
Apps had not offered any rerouting features. Which was something we were actively innovating. Upon detection of traffic delays or extreme weather conditions. One was exclusive such as being able to detect high risk of black ice. Users were prompted to select a new route. While the user focused on the road. The app focused on finding the fastest safest route. A single touch and the app would reroute the user.
We produced an app that not only got users to their destinations faster. But first and fore most safer.